While US TV shopping sales seem to be plummeting, the platform is gaining momentum in China. The region’s urban districts and rural villages and seeing TV sales grow at an average of 24.5% per year driven by consumers who are said to want nothing to do with the “complications of buying online”.

Asti Michou, Communications Executive at Euromonitor, told Cosmetics Business that growing popularity for set-top boxes and smart TVs has enabled consumers to expand their online purchases from PCs and mobile terminals to television.

Without a doubt, online shopping is king in China, with the majority of its population owning a smartphone or tablet. But could TV shopping networks such as Happigo and OCJ be hot on the heels of e-commerce’s success?

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